How AI is Affecting Blogging and Influencers (+ Tips on AI-"Proofing"* Your Blog!)

AI (Artificial Intelligence) programs have progressed by incredible leaps and bounds over the last year and will only continue to improve and become more integrated into our daily lives. I’ve been blogging for the past 10 years and have noticed a big change in the blogging world, for myself and acquaintances in the industry. Here I thought I’d share some of my personal observations as well as tips that will hopefully help preserve your blog against AI.
DISCLAIMER: This posts shares personal opinions/observations and predictions on how to help your blog in this changing world. I am not an expert and you should do your own research on these matters and use my tips at your own discretion/risk. Please also keep in mind that AI is rapidly evolving and observations and predictions shared in this post may not apply in the future.

How AI is Affecting Blogging + Influencers

Decreased Traffic

With people utilizing AI more and more these days, they tend to visit websites less. This is especially obvious with the integration of Google’s Gemini (AI feature), among others. Now when you Google something Gemini will often give you a summary of the best or most common answers at the top the search results. This might answer your question enough to keep you from clicking around at the rest of the search results.

Decreased Ad Revenue

This one is pretty straightforward… less traffic = less ad revenue. After all, websites get paid for ads based on how often an ad is viewed or clicked on and if there’s less traffic to a site, there will be less ad revenue.

Decreased Affiliate Link Clicks

Again, this one is pretty straight forward - if you have less traffic to your website, less people will be seeing and clicking on your affiliate links, meaning less affiliate income.

The decrease in traffic is really hitting ad and affiliate link revenue HARD for so many websites, not just regular blogs.

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How to AI-“Proof”* Your Blog

*It’s worth noting that I don’t think you can truly 100% “AI-Proof” your blog - AI tech is really good and only getting better — HOWEVER, I do think there are steps you can take to help preserve your blog, traffic, and income. They include:

Gain a Loyal Following

Try to gain a loyal following of people who read your blog regularly. Some ways you can do that is to regularly post engaging content to keep them coming back for more - maybe a regularly occurring series (like making over a room step-by-step or chronicling your decluttering or healthy-lifestyle journey). Or regularly posting new, great recipes to try. Try to find your niche and your followers will continue to check back in for more.

Keep a Loyal Following Across Multiple Social Media Channels

These days they best way to see and be seen (and have your blog be seen), is to post on social media. This is how a lot of people will discover your blog in the first place - but don’t put all your eggs in one basket! It’s important to try to gain a following across all social media platforms, that way if one goes down (or gets banned.. like TikTok may) you still have a reach across other platforms.

Write Detailed Posts with LOTS of Pictures (Especially for How-To Articles)

Right now for the most part AI is great at summarizing and giving general answers - but if people want specifics, especially for a how-to post, they will want lots of details, step-by-step instructions, and PICTURES. This is especially true for any kind of hands-on craft or DIY or home improvement project with a lot of nuances. Provide a lot of details and pictures and your post will continue to be more useful than a summary would be.

Utilize Keywords + Long-Tail Keywords

Keywords and long-tail keywords are important for your blog to place high in search results. After all, you want your blog post towards the top of search results if possible - even if AI has a summary of answers at the top. That way if people want to read a little more on the subject and scroll down a bit your post will (hopefully) be one of the top options to choose from to read more.

Keywords are straightforward words that describe your post, for example: “how-to”, “declutter”, “cleaning”, etc, - they are important but it’s easy to get lost in search results with just regular keywords. This is why it’s important to also include long-tail keywords which are the specific phrases that people might actually type into the search to find your post, for example: “how-to declutter your house with small kids”. In general, long-tail keywords give you a better chance at placing higher in search results.

Consider a Pay Wall to “Hide” Your Best Content

If you have REALLY good content that people would want to pay for, consider implementing a pay wall for readers to access it. Examples of this could be having readers pay for a course on your website or pay for access to an exclusive newsletter that offers info and content that they couldn’t find on your website otherwise.

I hope this post gave you some food for thought on how to preserve your blog and blog income in this rapidly changing world. Best of luck!

DISCLAIMER: This posts shares personal opinions/observations and predictions on how to help your blog in this changing world. I am not an expert and you should do your own research on these matters and use my tips at your own discretion/risk.
*I don’t think you can truly 100% “AI-Proof” your blog - AI tech is really good and only getting better — however, I do think there are steps you can take to help preserve your blog, traffic, and income. Please also keep in mind that AI is rapidly evolving and observations and predictions shared in this post may not apply in the future.

Affordable Yankee Swap / White Elephant Gift Ideas

‘Tis the season of Yankee Swaps! (Being from New England, we call them Yankee Swaps but most parts of the USA call them White Elephant Gift Exchanges.) Yankee Swaps are always a fun time and joke gifts usually rein. That said, it can be hard to decide what to bring as your gift so here are a variety of affordable gift ideas, ranging from funny to nice to extra cheap/free, all broken down into categories for easy shopping (I will keep adding to this list as I think of more). | This post contains affiliate links |

The first thing to consider before you choose your gift is your audience… is this a professional work party? Then you might not want to bring the toilet coffee mug.. however if the party goers have a sense of humor then silly gifts may win the night! Also consider if there’s an inside joke you can play up - for example one year at our work party someone wrapped and gave the dead houseplant that had been sitting in the breakroom for months! Now that was a clever and funny gift idea.

Funny and Silly (Joke) Gift Ideas

• Framed photo of yourself - preferrably in the dramatic, cheesy department store photoshoot style
• Burrito Blanket - Not going to lie, I kind of want one of these! haha
• Toliet Mug (with an extra surprise)
• Bean Boozled Game - This is a funny game: spin the spinner, take a jelly bean... is that yellow speckled jelly bean buttered popcorn flavored or ear wax flavored? You won't know until you try it!
• Scratch Off Dad Jokes - everybody loves a corny Dad joke!
• A Rotisserie Chicken (and a side) - this one is so unexpected it's bound to get a laugh. Just make sure you buy it right before the party and maybe put it on ice packs so it doesn't go bad.

Practical and Nice Gift Ideas

• Lottery tickets/Scratch off tickets - everyone dreams of winning big!
• A Cozy Blanket
• Food basket - come up with a theme and include nice snacks or drinks
• Nice office supplies (a nice set of stationery, pens, etc)
• A board game or card game
• A Gift Card to a Local Shop or Restaurant

Cheap or Free Gift Ideas

• Something from around your house that you’re not using - coffee mug, knick knack, etc.
• Something half used from your house - like a candle.
• Split and repot one of your houseplants to share
• A Big Package of Toliet Paper or Tissues - People often get excited for these before opening because it looks like a big gift!

Two Minute Garage Door Makeover - No Tools Needed!

A few years ago we built a detached garage on our property which we nicknamed “the barn.” We were on a tight budget when we had it built so we kept everything very basic - basic windows, basic doors, etc. Now that we’ve lived with it for a few years we’re slowly upgrading what we can with easy and cheap DIYs, like this two minute garage door makeover - no tools needed! | This post contains affiliate links |

The front of our barn just looked so plain and boring... it definitely needed "something" to give it more character and the basic builder-grade garage door just wasn't cutting it. One day while I was on Amazon I came across these magnetic faux hinges and handles with amazing reviews and thought that was perfect!

To install them I wiped down the garage door real quick first to remove any dirt and then just stuck the hinges to the door right from the box. There are several magnets on the back of each item so they’re easy to stick on and reposition as needed.

| Magnetic Faux Hinges and Handles for Garage Doors |

The faux hinges and handles are made from thick plastic so they won’t rust - but they certainly don’t look plastic! Even up close they have a lot of texture and really look like forged metal. The handles even fooled my kids and they totally thought they were real! And if you want to keep your doors more simple you could easily just put the hinges up or just the handles and leave it at that.

This quick addition to our plain garage door really has made a difference in making our “barn” look more finished and giving it better curb appeal. Hopefully next year we’ll get the driveway paved up to it and add some landscaping and then it really will be done.

Looking for more cheap and easy DIY’s? See our previous Blog Post on how I added “window panes” to our basic builder-grade windows and it’s made such a difference. They’re still up years later and look as good as the day I first put them up.

Spirit Week Theme Day Ideas

Having worked at a middle/high school for a few years now I’ve experienced a bunch of Spirit Weeks and they can be pretty fun! I thought I’d share a list of some of the favorite Theme Days I’ve seen or have heard about from others - some are quite creative and ridiculous. I will continue to add to this list as I come across more fun ideas. Disclaimer: always make sure you check with your school/administration for any parameters or rules for Spirit Week Themes as every school will have different expectations as to what’s acceptable or not.
| This post contains affiliate links |

Class Color Day

This is a classic theme day - every grade or classroom gets assigned a color and kids from that group are encouraged to wear that color. Some people get really into it with head-to-toe color-coordinated outfits and even face paint or temporary hair color!

Wacky Hair Day

For Wacky Hair Day kids are encouraged to wear their hair wacky! Side ponytails, mowhawks, temporary hair paint/color, crazy wigs, etc - and some kids even go all out with a crazy hair cut (with parents' permission/help of course).

Halloween in (Whatever Month You’re In) / Costume Day

This is a chance to bust out those Halloween costumes, dress up, and have Halloween in March (or whatever month you’re doing Spirit Week). Giving out some candy/trick or treating in the school might be a fun addition too. Just make sure those costumes are school appropriate!

Superhero Day

Dress up as your favorite Superhero! Kids can wear store bought costumes or easily make their own with some paper emblems taped to their shirts or homemade masks/capes.

Circle of Life Day

For this day each class is assigned a period of life… for example Freshman dress as babies, Sophomores as college years, Juniors as midlife crisis, and Seniors as senior citizens - of course.

Beach Day

For this one wear your beach-inspired items - think floral print shirts/outfits, shorts, tank tops, sandals, sun hats. Throw a towel over your shoulder or grab a beach ball to complete the look. Adding a flower lei necklace is an easy way to achieve Beach Day status.

Tourist Day

Tourist Day attire is usually very similar to Beach Day attire, but usually with the addition of a map, cameras or binoculars, and tall socks with sandals.

Anything But a Backpack Day

This one is always a favorite in our school - the idea is instead of bringing a backpack to carry your stuff, you bring just about anything else (a laundry basket, a microwave, a shopping cart, etc). Check out our dedicated blog post on Anything But a Backpack Day for more ideas!

Career Day

Career Day is a chance for kids to dress up as what they might want to be in a future career. Doctors, teachers, lawyers, electrician, plumber, race car driver, business owner, etc. This can be an easy one to put together from home with either nice or work clothes and a few accessories (a clipboard, a small toolbox, etc.).

Historical Figures Day

This can be a chance make a spirit day a bit educational as well as fun if kids need to provide a fact about their historical figure in addition to dressing up. Kids could pick figures from world history long ago (Julius Caesar, for example), our national history (ex. George Washington or Betsy Ross), or more recent history (ex. Steve Jobs or Sally Ride).

Little White Lie Day

For this day you write a school-appropriate “little white lie” on a white t-shirt (or a white piece of paper taped to your shirt). They’re typically sarcastic ones like “I’ve never been late to class” or “I always do my homework.” And if you’re not into poking a little fun at yourself you could do something easy and neutral such as “This shirt is blue” (but it’s actually a green shirt), etc.

Ugly Sweater Day / Festive Sweater Day

This is always such a fun one, especially around the holidays! Everyone is encouraged to make or wear an ugly/tacky sweater or a festive sweater. If you make your own sweater it's a chance to get creative and repurpose an old sweatshirt or sweater and add your own fun twist to it - think rickrack, pom poms, old ornaments (just make sure they aren't breakable!), etc. - Don't forget to use a glue gun to make decorating your sweater easy!

There are also tons of options available online if you want to buy a tacky sweater - just make sure it's school appropriate and not offensive.

BBQ Dads & Soccer Moms

On this day it’s encouraged to dress up as the stereotypical “BBQ Dad” or “Soccer Mom” - kids had a lot of fun with this one and some girls dressed up as BBQ Dads and some boys dressed up as Soccer Moms (you can do whichever you prefer - or a combo of the two!).

For the BBQ Dad ensemble think: aprons, spatulas, white sneakers, khaki shorts, baseball caps.
For the Soccer Mom ensemble think: oversized sunglasses, leggings, an oversized waterbottle (Stanleys optional), oversized sweatshirt, and of course a cross body belt bag.

Adam Sandler Day

This one is pretty easy for most middle/high school kids to pull off - the goal here is to dress in “iconic Adam Sandler style” which pretty much consists of things like baggy basketball shorts, oversized t-shirts and flannels, and dark sunglasses. This is easily doable for most kids/staff and a lot of fun. (It’s also particularly a favorite here because Adam Sandler is a NH native!)

Meme Day

I feel like this is a hard one for me - I guess I’m just too old, haha. But for this day you’re supposed to dress up as or reference a meme. A few that I saw - that I understood - were the “‘I’ll allow it’ guy” (wear a sombrero and carry a piece of paper that says “I’ll allow it”) and the one where Kermit the frog is drinking tea (bring a mug of tea and add a green felt zig-zaggy collar like Kermit has). A few other people just printed out a meme and taped it to their shirt and we let it count - such as a picture of Grumpy Cat saying “this is my happy face.”

Disclaimer: always make sure you check with your school/administration for any parameters or rules for Spirit Week Themes as every school will have different expectations as to what’s acceptable or not.

Garage Locker Power Tool Organizer - Fits Between Garage Doors!

Lately our garage has been kind of a mess - my husband has been rebuilding our rotting deck and the power tools he has have multiplied with no good place to store them. I was getting tired of tripping over sanders and planers so I thought I’d come up with a way to get all the small power tools easily accessible and organized for his project. In my search I came across the perfect locker solution! | This post contains affiliate links |

I realized the space between our garage doors was vastly underutilized. It’s a skinny spot but tall - with a lot of potential for easily-accessible storage. I thought about building shelves there but then it would be open and kind of messy. I tried finding a cabinet that would fit but they were all too wide. Then I realized a locker would fit!

I searched for single-width lockers and found many options and considered doing a single tall locker or a double locker. But then I came across this amazing single-width locker with six doors/tiers! It was perfect for my needs - it fit right in between the garage doors and each tool could have it’s own cubby. This locker fit perfectly in our garage but make sure to measure your space first as you may have a narrower (or wider) space to work with. There was assembly required for the locker but it went together easily and then it was ready to use!

One important thing to consider before you put a locker in your garage is how you will contend with wet floors. We live in New England and in the winters especially our garage floors get quite wet when the snow melts off our cars… in order to protect the bottom of your locker from rusting you probably want to raise it up off the floor. For us we used a thick paving stone that fit well under the locker - though we did have to level it some with composite shims (similar ones linked) because our garage floors are slightly uneven. (Just slide the shim under the paver and break off when it's the right height - so easy!) You may also want to consider attaching your locker to the wall in some way if you’re concerned about it tipping.

| 6 Door Metal Locker |

Once we had our locker level and secured I labeled each cubby with what it contained (“Drills & Bits”, “Orbital Sander”, etc). To make the labels I just typed them up on my computer, printed them out on a sheet of cardstock, and cut them out.

This was an awesome and very easy project to do in our garage. We love how organized and accessible the tools are while still keeping them out of sight.

School Appropriate Live Streams

I’ve been working part-time at a school for a few years now. One of my daily tasks (that I love) has been finding a new Live Stream to run in the background on a large Promethean Board in the Library everyday. It’s a lot of fun finding new streams or going back to old favorites - sometimes they have to do with timely current events (like a NASA launch), other times it’s a nature-related live stream, and other times it’s a peek into a different part of the world and their culture. We always mute the streams so they’re not disruptive and just add a fun element running in the background. Here I thought I’d share some favorites and I’ll be sure to add to the list periodically.

DISCLAIMER: Please use your best judgement and double check links before showing. At the time of writing this post, these links point to the topics described but there’s always a chance the streams/channels may change in the future. Also while all of these streams would likely be considered “school safe” for most grades/age groups, they are LIVE and therefore there’s always the chance of something unexpected happening on them. Stream at your own risk.

Nature

• Bird Feeder in Gettysburg, PA - I particularly like this one because it's pretty active and often you see deer in the field in the background too.
• Ryan's Bird Buffet in Brownville, ME - this one is more local to us (in the Northeast) so it's a favorite.
• South Africa Bird Feeder/Wildlife Cam - This stream has some very exotic birds and when it turns to night there (afternoon our local time), they switch the foods over to attract fruit bats. Very cool channel to watch!
• Sea Otters at Monterey Bay Aquarium - these otters are just so cute and playful!
• Bald Eagle Nest in Big Bear Valley, CA - very scenic eagle nest which is especially interesting to watch during hatching season.
• African Penguin Live Cam at New England Aquarium - always enjoyable watching the penguins, especially during feeding or training.
• Giant Ocean Tank at New England Aquarium - very relaxing view of fish swimming around the tank.
• Namib Desert Live Stream in Namibia (Africa) - this stream shows a watering hole in the desert and it almost always has some animal activity.

Science

• SpaceX Launches - I'm linking to the general SpaceX channel here, since new live stream videos will be made as new things are launched. SpaceX launches happen pretty frequently, and they're always exciting and interesting.
• NASA Launches - Linking to the general NASA channel here. NASA Launches happen less often than SpaceX ones but are still fun to see.
• International Space Station (ISS) Stream - This shows a live view of Earth as seen from the ISS. A very relaxing and neat stream to run in the background.

Around the USA

• Rotating New England Live Streams - we enjoy this stream because it rotates amongst many locations around New England. We often put this stream on when bad or snowy weather is coming in (we're local to New England) to see how the weather is in other areas and how much snow they're getting. (Many of the videos featured have their own stand-alone streaming channels too and you can look them up individually if you choose to.)
• Mount Washington, NH Live Stream - Mt. Washington is known as "Home of the World's Worst Weather" and can be an interesting channel to live stream.
• Brooklyn Bridge and Manhattan Live Cam - busy stream of traffic coming and going across the Brooklyn Bridge and surrounding area.

Around the World

• Sydney Harbor, Australia Live Cam - since it's on the other side of the world it's usually dark/night when we're at school, but you can still see the lights and boats.
• Rialto Bridge in Venice, Italy - very scenic bridge with lots of gondola and boat traffic.
• Lucerne, Switzerland - beautiful views of this scenic city.

Planes, Trains, & Boats

• Midway Airport, Chicago IL - always super busy live stream of planes coming and going at the busy Midway Airport.
• Trains in Ashland, Virginia - a set of railroad tracks that gets a lot of train traffic.
• Soo Locks, Sault Ste Marie, Michigan - interesting feed that shows the Soo Locks and lots of boat and other commercial activity around.

Seasonal

• Bank of America Winter Village Skate Cam at Bryant Park, NYC - This is a favorite live cam to run in the library around the holidays/Christmas. The kids love watching the ice skaters and the wide range of skills they have ;)
• Boston Marathon - no link for this one because coverage changes every year. But when "Marathon Monday" (which is the 3rd Monday in April) rolls around every year we put on some kind of live stream or news coverage of the Marathon.
• Everest Base Camp - I can't find the link for it now, but last spring we were able to watch a live stream of Everest Base Camp.

Current Events

I won’t link anything here because these are often temporary or one-time events… but here are some general ideas of things we have streamed or could stream for current events:

• Weather coverage of a current weather event somewhere in the US - like an incoming nor’easter snowstorm or hurricane

• Presidential election coverage or inauguration

• Local election coverage

• Royal wedding or coronation abroad

• 9/11 or Pearl Harbor remembrance ceremony

• Olympics coverage

• SpaceX or NASA Launch

• News conference regarding a science discovery

• Baby watch of an animal about to give birth (like a giraffe at the zoo)

• Livestream of a local event

DISCLAIMER: Please use your best judgement and double check links before showing. At the time of writing this post, these links point to the topics described but there’s always a chance the streams/channels may change in the future. Also while all of these streams would likely be considered “school safe” for most grades/age groups, they are LIVE and therefore there’s always the chance of something unexpected happening on them. Stream at your own risk.

Cheers to 10 Years!

10 years ago today I launched this blog/business. I was a new mom looking for a creative outlet. Over the years I’ve had some pretty amazing opportunities - being mentioned in Martha Stewart Living Magazine and New Hampshire Magazine, being a contributor for an article in Food Network Magazine, getting interviewed for a lifestyle article by The Wall Street Journal. Also working with some huge brands for features like The Home Depot, L.L.Bean, Nûby USA, Lovevery, Safety 1st, and others - not to mention countless amazing local brands.

Despite all that this business has never “made it big” and that’s okay - I’ve really enjoyed this outlet and will continue to work on it and keep it fun. I have so many ideas for products and projects and will continue to make progress towards those ideas as real life allows.

Thanks so much for following along and supporting me these last 10 years - here’s to 10 more of Birch Landing Home!

Best,
Sarah

PS - to celebrate 10 years everything in our Etsy Shop is 10% Off through August 10th.

Tips for Selling on Facebook Marketplace

Lately I’ve been on a huge decluttering kick. I really want to pare down what we have in our home so we only have stuff we love, use, or is sentimental/important to us. Everything else can go. I’ve been taking my time with this process but it’s been really freeing to open up some space in our home. I try to throw away as little as possible and have been either donating items locally or selling them on Facebook Marketplace. Read on for my tips on how to sell your unwanted items on Facebook.
| Disclaimer: These are suggestions. Sell/buy on Facebook at your own risk. |

| Disclaimer: These are suggestions. Sell/buy on Facebook at your own risk. |

Tips for Selling on Facebook Marketplace

Clean Your Items Before Taking Photograpshs

Oh my gosh - this is the most obvious one that I feel like so many people neglect to do. They will post a picture of a table for example, still covered with magazines and cups - or the table will be filthy with dust. Kids’ shoes is another big example - make sure to take a little time and clean kids’ shoes. Get any stains/dirt you can off up the uppers and take an old toothbrush and clean the mud out of the treads. No one is interested in your dirty items - clean them up!

Consider the Backdrop of Your Photos

Don’t take photos somewhere messy or that looks unclean (like a basement or garage - unless you’re selling something that really belongs there like sports equipment or tools). For example, if you’re selling a nice piece of furniture, dress, kids’ toys, etc make sure the backdrop is somewhere clean and nice inside your home - don’t take a sketchy looking photo in a dirty/damp-looking basement because that implies the items weren’t well-cared for.

Price Your Items Well

Keep in mind this is a “yard sale.” And while things are typically priced a little higher than they would be at an actual yard sale, don’t be unreasonable. I usually price my items at the higher-end of reasonable, and then decrease my price periodically. If it doesn’t sell in a few weeks, it typically gets donated.

Be Safe

Be really wary with selling/buying on Facebook. Always check out the profile of who’s interested in the item to make sure it looks like it’s a real account with some history (it wasn’t just made in the last few months). Also never give out your phone number.. a lot of scammers will send you a message that says something like “I’m working, what’s your phone number so I can text you about this item? -or- Here’s my number, please text me.” Always decline to give out your number and say you only do correspondence through Facebook Messenger. It’s also a good idea to never accept electronic payments (Venmo, PayPal, etc) - stick to cash-only. (And if you’re a buyer never send an electronic payment as a “deposit to hold an item” - that’s a very common scam and a big red flag.)

And the biggest one - ALWAYS MEET IN A PUBLIC PLACE THAT ISN’T YOUR HOUSE. I strictly will only meet at local Police Department parking lots. Our surrounding town police departments all have designated parking spots under video surveillance that are meant for online sale exchanges. Several times someone has messaged me asking to meet for an item but instantly declined once they found out I only meet at the Police Station - that’s a huge red flag if they won’t meet at the Police Station and you want nothing to do with that person.. block them and move on.

Send a Reminder Message about an Hour Before the Meet

No-shows are the worst, and unfortunately fairly common. To help reduce no-shows, send a one-line reminder message about an hour before you’re supposed to meet the person.. something like “See you at XXX Police Department at 3PM.” Most of the time if they forgot or weren’t going to show up they will message you back and say “whoops, I won’t be there” and you’ll save yourself the trip. I also try really hard to line up my yard sale meets with other errands so I’m in that area anyways and it’s not as much of an inconvenience if I get stood up.

What Generally Sells Really Well:

• Kids’ toys

• Kids’ shoes & clothing (clothing typically sells better in big lots by size)

• Sporting equipment

• Tools

• Furniture

• Garden Items

I’ve found that some items in particular (like books and women’s clothing) do not generally sell well. Also make sure to try to sell items seasonally - don’t list snow pants for sale in April, they probably won’t sell. List them for sale in Fall when people are looking for them.

And always - make sure to follow Facebook guidelines on what is allowed for sale or not.

Good luck with your decluttering journey!