Why I Purged Who I'm Following on Social Media (And Why You Might Want to Too)

If you’re like me you probably get sucked into your phone too often, falling down the rabbit hole of continuously scrolling Instagram and Facebook. But it’s a New Year, new beginnings right? I recently took a good look at who I’m following on my personal and blog Instagram accounts and did some purging… in fact between my accounts I unfollowed thousands (previous to this I had never really unfollowed anyone!) and in doing so it greatly simplified my social media checking routine, spending less time online.

Who I Unfollowed

First, I know I personally feel a little hurt when I realize someone unfollowed me (why don’t they like me??) - but if you’re reading this and I unfollowed you please realize it’s nothing personal at all. Over the many years I’ve had social media I have followed thousands of accounts, but I’ve never actually reevaluated their relevancy to me as time went on and cleaning house was long, long overdue.

Here are some types of accounts that I unfollowed:

Accounts that are “Dead”: As I went through my lists, I found hundreds of accounts that have been “dead” for years… blogs or business accounts that have gone out of business or people that for one reason or another have just stopped updating a particular account. While these accounts aren’t cluttering up my feed, they aren’t doing anything for me either so I unfollowed them.

Accounts that Don’t Reflect Our Current Stage in Life: And then there’s accounts that used to be relevant to me but aren’t anymore… for example years ago when we were first starting our family I followed lots of baby-centric accounts and businesses. However our kids are all past the baby stage now and I just don’t need to know about the newest bottles or baby carriers these days. It’s definitely bittersweet closing the door on that stage in our lives but the practical reasoning is we just don’t need to be up-to-date on baby trends anymore. So any irrelevant accounts to our current place in life were unfollowed too.

Accounts that I was Following “Because Everyone Else Is”: There were plenty of accounts I was following strictly because they were big-name brands/companies or ultra-popular influencers or bloggers. I was mostly following them because I felt like I should be, even though most of their posts were essentially ads and I didn’t find following them enjoyable myself. I’m personally not a huge fan of impersonal/overly-commercialized posts so I unfollowed a lot of these types of accounts too.

Accounts that I Follow in More than One Place: I have both a personal and blog-related Instagram account and realized there were quite a few accounts that I was following in both places… this was kind of redundant as I was often seeing the same posts twice. I really didn’t want or need to see the same things over and over so I would decide where made the most sense for me to follow an account and would then unfollow it from my other account.

Accounts that Bring Me Down: Do what’s best for your mental health and your self esteem! Are there accounts that you follow that are too pessimistic? Or too perfect and it makes you devalue yourself subconsciously? Get rid of them. You don’t need that kind of negativity in your life - only follow accounts that raise you up or inspire you in a positive way.

Accounts that I Don’t Enjoy: As I went through my lists of who I’m following I realized something - I honestly don’t enjoy fashion bloggers (no offense to any fashion bloggers out there!). As much as I love a good outfit inspiration I am not into “fast fashion” and I’m not someone who constantly buys clothes or the latest styles. I actually think it’s really bad for the environment to constantly consume clothing and accessories that will only be worn a few times (and a lot of these influencers will only wear items for a post or two then get rid of them). Fast fashion isn’t something I condone or enjoy so I won’t passively support it by following all those influencers.

Important Note: Don’t Try to Purge in One Day!

I made this mistake myself… when I first decided to clean house I stayed up really late one night and was determined to work my way through my list and clean it out in one go - but then Instagram blocked my account for 24 hours. If you do too much of one action in a short amount of time (like unfollowing other accounts), Instagram will flag your account as spam and lock you out temporarily… and apparently if you keep it up they will keep locking you out for longer each time, potentially banning you permanently (so scary!). Getting locked out for 24 hours was very frustrating, but it made me realize I have to tread lightly moving forward. When you’re purging, make sure to never unfollow more than a few accounts at a time and make sure to continue to use Instagram as you normally would (liking, commenting, engaging with others like usual). Purging your feed will be a work-in-progress for a while and will take time.

Who I Muted

Did you know you can “mute” accounts too? That way they don’t show up in your feed but you’re still following them. There were some accounts that I was following that I still wanted to follow to show some support, but were totally cluttering up my feed and driving me nuts… for example maybe you have an old school friend who has taken an endeavor into MLM sales. As much as you might love this friend and want to support her, you don’t want to see ten posts a day on essential oils, or fake nails, or eyelash serum or whatever it is that she’s constantly pushing. You’ll still show as a follower to her and it would be good idea to make a note to occasionally hop on over to her account to engage in a post here and there - but it’s not going to constantly fill your feed with stuff you’re not interested in anymore.

Turn Notifications OFF

If you haven’t already, it’s also a great idea to turn off Notifications Off across all your platforms. Seeing those little “dings” constantly come up when friends post, like, or comment can be overwhelming and drag you into checking your phone every few minutes. If you turn these off you’ll be less tempted to constantly check your phone - and make a point to only check it at certain times during the day. I have already had my notifications turned off for years now (it’s something I made a point to do a long time ago), and I will continue to keep them off.

Why My Social Media Experience is Better and More Efficient Now

After you’ve made sufficient progress purging who you’re following, you’ll notice that your feed is full of things that you actually want to see - no more “junk” that you used to waste time scrolling past everyday. Your feed will be full of accounts that you find positive, intentional, and inspiring - not to mention following less accounts will make it quicker and easier to catch up on recent posts every day.

And another positive side effect of my purge? It seems to have reset the algorithm for what I typically see in my feed. There were a lot of accounts I was following that I honestly had totally forgotten about because I hadn’t seen any posts by them in my feed FOR YEARS. But as I made progress purging who I was following I started to see those long-lost-to-me accounts in my feed again and it was so refreshing! I was able to re-discover a lot of accounts that I used to love following and it’s wonderful to finally see their posts again in my feed and reconnect with them. (And if you rediscover an account you want to see in your feed again, make sure to like and engage in their posts so Instagram will learn to continue to show them.)

Going Forward

Going forward this is something I definitely want to keep up with. I had neglected reevaluating who I was following for years and since I had let it get out of hand it took weeks for me to slowly purge since I had so much catching up to do. From now on this is something I’ll plan on revisiting at least once a year (I even put a reminder in my calendar for next January as part of my New Year’s Resolutions). Your social media feed should be enjoyable and inspiring, and it should be more efficient to check - by actively managing it hopefully you will see an improvement in your social media experience too.

So far I’ve really only tackled Instagram but I am planning on working to purge who I’m following on my other social media accounts too (especially Facebook and Pinterest) for the same reasons.

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Why My Blog Will Never Make a Lot of Money (and why I'm okay with it)

First off, no disrespect to my fellow bloggers and blogger friends. Blogging professionally is HARD and so much work - maintaining a following, meeting deadlines, constantly creating and promoting content, and so much more. So many people work tirelessly on their blogs every single day in order to grow it and provide income for their families - and I absolutely applaud that. However, there are a lot of common aspects of blogging that I am personally not okay with… and while it holds me back from making this blog lucrative, I’m more than okay with it - and here’s why…

I Don’t Overshare

Most blogs with a dedicated following tend to share everything about their daily lives - what they’re wearing that day, what they did, what they ate, what silly thing their kids did, what personal roadblock they’re encountering, etc. And I like my personal life, well - personal. I won’t be constantly on Instastories narrating my life, sharing all the details throughout my day. And I confess, some of my favorite blogs to follow do just that - I’m guilty of enjoying their stories and living their life vicariously through them. It’s interesting and fun and a great way to get an engaged following - but I could never do that myself. I personally find it too intrusive and creepy to have so many people know so much about our personal life.

I Won’t Sell Out My Kids

Promoting kid and baby items/gear is a huge market in the blogging industry. So many brands seek out bloggers with kids and growing families and hire them to help promote their products. In turn, bloggers share tons of photos of their children wearing or using the products, along with personal stories to make it more interesting. For example, a blogger may choose to take a sponsored post about a potty seat. In doing so, she may choose to share photos and stories of her kids potty training… now can you imagine being that child and having that digital footprint/history when they grow up? It would come back to haunt him in high school or if he ever ran for Congress.
Now, I do work with some select kids brands and products - however I’m particular with who and how I work with them. I only share about products and brands we honestly love or use, and I limit the photos I post of our children. Typically when I share photos of our kids on the blog they are carefully cropped or edited to help protect their anonymity - this is super important to me but definitely limits the brands that want to work with me, as most brands want tons of personable photos.

I Follow the Rules

I always do my best to follow the rules regarding sponsored content and outbound links. There are a lot of guidelines out there from the Federal Trade Commission (FTC) on how sponsored content and affiliate links need to always be disclosed and outbound sponsored/affiliate links should be formatted as “no-follow” (in order to not falsely inflate a product or brand’s Google-ranking). Unfortunately there are a lot of unscrupulous companies out there that will solicit bloggers to create posts or add back-links that completely go against these rules. I have been solicited several times (and a few times by large companies that should know far better), asking me to add “do-follow” links or mention product without disclosures in exchange for compensation. I always turn these shady offers down (and scold them for being unethical).

I Have Standards

I will ONLY accept sponsored posts from products and brands we honestly use or are interested in. I will never accept a sponsored post from something that doesn’t fit my blog, my beliefs, or me. I have turned down many sponsored posts for products that do not fit my aesthetic or would have me promote a product we do not like or would never use.

I Don’t Live in an Instagram-Worthy House

We live in a very average house with very average finishes and furniture. Our kitchen is still sporting it’s laminate green (yes, green) counter tops and linoleum floor and our living room still has the very bold (and ugly) burgundy wall-to-wall carpet that were installed when our house was originally built. Would I love to renovate and re-do these things? Absolutely. But it’s not in our budget right now and not a priority, so we’re going to continue to live with these less-than-beautiful finishes. Many bloggers completely re-renovate or re-decorate the same rooms in their home over and over in order to keep up with the latest trends and to continue to land partnerships. And as fun as that might be, it’s also very wasteful and encourages a “throw-away society” that values consumerism and disposable items over value and longevity.

I Don’t Stick to a Content Schedule

Sticking to a content schedule is something I really should be better about. I already keep a blog calendar over my desk and pencil in a few blog topics or content I want to create over the course of each month. However, I’m terrible at sticking to it… life gets busy. Lately we’ve been keeping busy with family, sports, appointments, and school. Keeping up with the kids is most important and so I try to be flexible (arguably far too flexible) with the blog. Sometimes I don’t do a blog post or Instagram post for a week… or three! That’s as good as a death sentence for engagement, which is already SO hard to achieve these days with Instagram’s increasingly difficult algorithms.

So in conclusion, if you want your blog to be lucrative - consider doing the opposite of all I do. I’ll be over here, not making much money but content in my principles ;)

Instagram Feed Changes and How to Preserve Your Following

Instagram just announced that they'll be showing most popular posts first in their feed (read more about it here) - which means everyone will be more likely to miss posts from little guys, like us.  I understand that for the user this may be nice so they don't miss popular posts, but for small businesses this really hurts.  Instagram is how I get most of my traffic and to know that I'll be lost under Kim Kardashian and big retailer posts really stinks.  

How to Preserve Your Following with Instagram's New Feed Changes

For us small businesses that rely on Instagram exposure, this hurts.  But one way to help preserve your following is to ask your followers to "Turn on Post Notifications".  This way they will get a little notification whenever you create a new post and they won't miss seeing your content with this new algorithm.  You can also encourage them to follow you on other social platforms as well (Facebook, Pinterest, Bloglovin', Twitter, etc) so you have more chances to reach your audience. 

I'm sure paying for promoted posts will be the next change coming to Instagram, just like Facebook and Pinterest have done.  I understand it's lucrative for them to make these changes, but as a small business owner it really stinks because I can't afford to pay for consistent advertising.  

I'm hoping that Instagram will eventually give you the option to at least change the filter of your feed like Facebook does (you can toggle between "Top Stories" and "Most Recent" - but it always defaults to "Top Stories"), but who knows.  Like all other small businesses, I'm really hoping that we don't get completely lost in this change.  

Please don't forget to Turn on Post Notifications for me at @birchlandinghome and follow me on the other social platforms linked below.  Thank you so much!