Accounts that I was Following โBecause Everyone Else Isโ: There were plenty of accounts I was following strictly because they were big-name brands/companies or ultra-popular influencers or bloggers. I was mostly following them because I felt like I should be, even though most of their posts were essentially ads and I didnโt find following them enjoyable myself. Iโm personally not a huge fan of impersonal/overly-commercialized posts so I unfollowed a lot of these types of accounts too.
Accounts that I Follow in More than One Place: I have both a personal and blog-related Instagram account and realized there were quite a few accounts that I was following in both placesโฆ this was kind of redundant as I was often seeing the same posts twice. I really didnโt want or need to see the same things over and over so I would decide where made the most sense for me to follow an account and would then unfollow it from my other account.
Accounts that Bring Me Down: Do whatโs best for your mental health and your self esteem! Are there accounts that you follow that are too pessimistic? Or too perfect and it makes you devalue yourself subconsciously? Get rid of them. You donโt need that kind of negativity in your life - only follow accounts that raise you up or inspire you in a positive way.
Accounts that I Donโt Enjoy: As I went through my lists of who Iโm following I realized something - I honestly donโt enjoy fashion bloggers (no offense to any fashion bloggers out there!). As much as I love a good outfit inspiration I am not into โfast fashionโ and Iโm not someone who constantly buys clothes or the latest styles. I actually think itโs really bad for the environment to constantly consume clothing and accessories that will only be worn a few times (and a lot of these influencers will only wear items for a post or two then get rid of them). Fast fashion isnโt something I condone or enjoy so I wonโt passively support it by following all those influencers.
Important Note: Donโt Try to Purge in One Day!
I made this mistake myselfโฆ when I first decided to clean house I stayed up really late one night and was determined to work my way through my list and clean it out in one go - but then Instagram blocked my account for 24 hours. If you do too much of one action in a short amount of time (like unfollowing other accounts), Instagram will flag your account as spam and lock you out temporarilyโฆ and apparently if you keep it up they will keep locking you out for longer each time, potentially banning you permanently (so scary!). Getting locked out for 24 hours was very frustrating, but it made me realize I have to tread lightly moving forward. When youโre purging, make sure to never unfollow more than a few accounts at a time and make sure to continue to use Instagram as you normally would (liking, commenting, engaging with others like usual). Purging your feed will be a work-in-progress for a while and will take time.
Who I Muted
Did you know you can โmuteโ accounts too? That way they donโt show up in your feed but youโre still following them. There were some accounts that I was following that I still wanted to follow to show some support, but were totally cluttering up my feed and driving me nutsโฆ for example maybe you have an old school friend who has taken an endeavor into MLM sales. As much as you might love this friend and want to support her, you donโt want to see ten posts a day on essential oils, or fake nails, or eyelash serum or whatever it is that sheโs constantly pushing. Youโll still show as a follower to her and it would be good idea to make a note to occasionally hop on over to her account to engage in a post here and there - but itโs not going to constantly fill your feed with stuff youโre not interested in anymore.
Turn Notifications OFF
If you havenโt already, itโs also a great idea to turn off Notifications Off across all your platforms. Seeing those little โdingsโ constantly come up when friends post, like, or comment can be overwhelming and drag you into checking your phone every few minutes. If you turn these off youโll be less tempted to constantly check your phone - and make a point to only check it at certain times during the day. I have already had my notifications turned off for years now (itโs something I made a point to do a long time ago), and I will continue to keep them off.
Why My Social Media Experience is Better and More Efficient Now
After youโve made sufficient progress purging who youโre following, youโll notice that your feed is full of things that you actually want to see - no more โjunkโ that you used to waste time scrolling past everyday. Your feed will be full of accounts that you find positive, intentional, and inspiring - not to mention following less accounts will make it quicker and easier to catch up on recent posts every day.
And another positive side effect of my purge? It seems to have reset the algorithm for what I typically see in my feed. There were a lot of accounts I was following that I honestly had totally forgotten about because I hadnโt seen any posts by them in my feed FOR YEARS. But as I made progress purging who I was following I started to see those long-lost-to-me accounts in my feed again and it was so refreshing! I was able to re-discover a lot of accounts that I used to love following and itโs wonderful to finally see their posts again in my feed and reconnect with them. (And if you rediscover an account you want to see in your feed again, make sure to like and engage in their posts so Instagram will learn to continue to show them.)
Going Forward
Going forward this is something I definitely want to keep up with. I had neglected reevaluating who I was following for years and since I had let it get out of hand it took weeks for me to slowly purge since I had so much catching up to do. From now on this is something Iโll plan on revisiting at least once a year (I even put a reminder in my calendar for next January as part of my New Yearโs Resolutions). Your social media feed should be enjoyable and inspiring, and it should be more efficient to check - by actively managing it hopefully you will see an improvement in your social media experience too.
So far Iโve really only tackled Instagram but I am planning on working to purge who Iโm following on my other social media accounts too (especially Facebook and Pinterest) for the same reasons.