Why I Purged Who I'm Following on Social Media (And Why You Might Want to Too)

If you’re like me you probably get sucked into your phone too often, falling down the rabbit hole of continuously scrolling Instagram and Facebook. But it’s a New Year, new beginnings right? I recently took a good look at who I’m following on my personal and blog Instagram accounts and did some purging… in fact between my accounts I unfollowed thousands (previous to this I had never really unfollowed anyone!) and in doing so it greatly simplified my social media checking routine, spending less time online.

Who I Unfollowed

First, I know I personally feel a little hurt when I realize someone unfollowed me (why don’t they like me??) - but if you’re reading this and I unfollowed you please realize it’s nothing personal at all. Over the many years I’ve had social media I have followed thousands of accounts, but I’ve never actually reevaluated their relevancy to me as time went on and cleaning house was long, long overdue.

Here are some types of accounts that I unfollowed:

Accounts that are “Dead”: As I went through my lists, I found hundreds of accounts that have been “dead” for years… blogs or business accounts that have gone out of business or people that for one reason or another have just stopped updating a particular account. While these accounts aren’t cluttering up my feed, they aren’t doing anything for me either so I unfollowed them.

Accounts that Don’t Reflect Our Current Stage in Life: And then there’s accounts that used to be relevant to me but aren’t anymore… for example years ago when we were first starting our family I followed lots of baby-centric accounts and businesses. However our kids are all past the baby stage now and I just don’t need to know about the newest bottles or baby carriers these days. It’s definitely bittersweet closing the door on that stage in our lives but the practical reasoning is we just don’t need to be up-to-date on baby trends anymore. So any irrelevant accounts to our current place in life were unfollowed too.

Accounts that I was Following “Because Everyone Else Is”: There were plenty of accounts I was following strictly because they were big-name brands/companies or ultra-popular influencers or bloggers. I was mostly following them because I felt like I should be, even though most of their posts were essentially ads and I didn’t find following them enjoyable myself. I’m personally not a huge fan of impersonal/overly-commercialized posts so I unfollowed a lot of these types of accounts too.

Accounts that I Follow in More than One Place: I have both a personal and blog-related Instagram account and realized there were quite a few accounts that I was following in both places… this was kind of redundant as I was often seeing the same posts twice. I really didn’t want or need to see the same things over and over so I would decide where made the most sense for me to follow an account and would then unfollow it from my other account.

Accounts that Bring Me Down: Do what’s best for your mental health and your self esteem! Are there accounts that you follow that are too pessimistic? Or too perfect and it makes you devalue yourself subconsciously? Get rid of them. You don’t need that kind of negativity in your life - only follow accounts that raise you up or inspire you in a positive way.

Accounts that I Don’t Enjoy: As I went through my lists of who I’m following I realized something - I honestly don’t enjoy fashion bloggers (no offense to any fashion bloggers out there!). As much as I love a good outfit inspiration I am not into “fast fashion” and I’m not someone who constantly buys clothes or the latest styles. I actually think it’s really bad for the environment to constantly consume clothing and accessories that will only be worn a few times (and a lot of these influencers will only wear items for a post or two then get rid of them). Fast fashion isn’t something I condone or enjoy so I won’t passively support it by following all those influencers.

Important Note: Don’t Try to Purge in One Day!

I made this mistake myself… when I first decided to clean house I stayed up really late one night and was determined to work my way through my list and clean it out in one go - but then Instagram blocked my account for 24 hours. If you do too much of one action in a short amount of time (like unfollowing other accounts), Instagram will flag your account as spam and lock you out temporarily… and apparently if you keep it up they will keep locking you out for longer each time, potentially banning you permanently (so scary!). Getting locked out for 24 hours was very frustrating, but it made me realize I have to tread lightly moving forward. When you’re purging, make sure to never unfollow more than a few accounts at a time and make sure to continue to use Instagram as you normally would (liking, commenting, engaging with others like usual). Purging your feed will be a work-in-progress for a while and will take time.

Who I Muted

Did you know you can “mute” accounts too? That way they don’t show up in your feed but you’re still following them. There were some accounts that I was following that I still wanted to follow to show some support, but were totally cluttering up my feed and driving me nuts… for example maybe you have an old school friend who has taken an endeavor into MLM sales. As much as you might love this friend and want to support her, you don’t want to see ten posts a day on essential oils, or fake nails, or eyelash serum or whatever it is that she’s constantly pushing. You’ll still show as a follower to her and it would be good idea to make a note to occasionally hop on over to her account to engage in a post here and there - but it’s not going to constantly fill your feed with stuff you’re not interested in anymore.

Turn Notifications OFF

If you haven’t already, it’s also a great idea to turn off Notifications Off across all your platforms. Seeing those little “dings” constantly come up when friends post, like, or comment can be overwhelming and drag you into checking your phone every few minutes. If you turn these off you’ll be less tempted to constantly check your phone - and make a point to only check it at certain times during the day. I have already had my notifications turned off for years now (it’s something I made a point to do a long time ago), and I will continue to keep them off.

Why My Social Media Experience is Better and More Efficient Now

After you’ve made sufficient progress purging who you’re following, you’ll notice that your feed is full of things that you actually want to see - no more “junk” that you used to waste time scrolling past everyday. Your feed will be full of accounts that you find positive, intentional, and inspiring - not to mention following less accounts will make it quicker and easier to catch up on recent posts every day.

And another positive side effect of my purge? It seems to have reset the algorithm for what I typically see in my feed. There were a lot of accounts I was following that I honestly had totally forgotten about because I hadn’t seen any posts by them in my feed FOR YEARS. But as I made progress purging who I was following I started to see those long-lost-to-me accounts in my feed again and it was so refreshing! I was able to re-discover a lot of accounts that I used to love following and it’s wonderful to finally see their posts again in my feed and reconnect with them. (And if you rediscover an account you want to see in your feed again, make sure to like and engage in their posts so Instagram will learn to continue to show them.)

Going Forward

Going forward this is something I definitely want to keep up with. I had neglected reevaluating who I was following for years and since I had let it get out of hand it took weeks for me to slowly purge since I had so much catching up to do. From now on this is something I’ll plan on revisiting at least once a year (I even put a reminder in my calendar for next January as part of my New Year’s Resolutions). Your social media feed should be enjoyable and inspiring, and it should be more efficient to check - by actively managing it hopefully you will see an improvement in your social media experience too.

So far I’ve really only tackled Instagram but I am planning on working to purge who I’m following on my other social media accounts too (especially Facebook and Pinterest) for the same reasons.

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Happy 2020! Goals for the New Year

Happy New Year! Can’t believe a new year is here already. Overall 2019 was great and here’s hoping 2020 is even better and more productive! This morning we went out to breakfast with family and then the kids and I went on a short snowshoe hike, which was a fun start to the New Year!

I have several personal and professional goals for 2020 and thought I’d share a few of them:

• Learn to ski. Even though I’m a life-long New Englander, we didn’t grow up doing winter sports so I never learned. Now that our kids are learning (and doing amazing) I need to catch up ASAP!

• Use less plastic. We already make an effort to recycle as much as possible and not be wasteful but watching the documentary “Broken: Recycling Sham” on Netflix was eye-opening. So much of what people put in the recycling bin ends up in landfills or the ocean in the end, as a lot of plastic is too difficult or expensive to recycle and it’s sorted out and discarded. (PS - if you haven’t watched this documentary yet, I highly recommend it!)

• Purge, purge, purge. Every year I have a renewed sense of motivation to go through our house and purge un-needed items. It feels so good to get rid of things you don’t need and make your house a little “lighter” and cleaner. After the holidays our house feels too heavy again, so it’ll be good to go through toys, books, etc and reevaluate what is getting used, what has been outgrown, and what is no longer needed.

• Post more regularly. This last year I’ve just been feeling busy with the day-to-day… and the blog wasn’t updated as much as it should have been. I want to be better about sharing DIY projects and our day trips around New England, and hopefully 2020 will be much more consistent and productive!

Do you have any goals for 2020? I would love to hear them!

First Day Hike - 2020!

How we Turned a Coat Closet into a Functional, Organized Pantry

Our kitchen was lacking a pantry, so we often kept canned goods and backstock on a shelving unit at the foot of our stairs in the basement. But because half of our food and snacks were downstairs and half were upstairs it made for frequent mistakes when buying groceries… it was hard to visualize exactly what we had and where so we often ended up overbuying certain things and forgetting to buy others. Tired of wasting money, food, and time running up and down the stairs I decided to make over a coat closet into a functional pantry. | This post contains affiliate links |

Now while this coat closet (pictured below) was pretty jammed full, it was very underutilized. It’s where we kept our off-season coats, hats, and boots as well as some hiking gear and my daughters’ Art Cart - most things we did not need to use daily, or often at all. My solution to this was to relocate all these items to our basement - I hung a closet rod under the basement stairs and moved all our off-season clothing and gear to this new space where it was still easily accessible but out of the way.

| Adjustable Closet Rod I used for under the basement stairs |

Coat Closet - BEFORE

Relocated off-season gear to basement

The next step was to pull out the old wire shelf and closet rod system, patch the holes, and repaint the inside of the closet. Thankfully I already had spackle and some leftover white paint so I was able to get the closet to a clean slate easily and it didn’t cost a dime.

Now for the fun part! I got to decide how many shelves I wanted and the spacing, so I laid it out with painters tape to play with how I wanted it before I made a final decision. For our setup I decided on four shelves starting at about waist-height. I wanted to leave the bottom open to accommodate the dog food bin, the Art Cart, step stool, etc. Then I screwed in 1x3 inch “runners” that would support the shelves along the back wall. I used a stud finder to make sure I was screwing the runners into studs and a level to make sure everything was square.

Then I added runners to one side of the closet next, following the same routine - but with these pieces I had pre-drilled pocket holes with our Kreg Jig first so it would make for a clean and secure joint in the corners.

Before installing the runners on the opposite side of the closet, it’s wise to keep in mind how you will be able to maneuver the shelf boards in once all the runners are in place (it would be very difficult to get the top shelf in with all the runners installed, for example). So before installing the opposite side’s runners I slipped some of the trickier shelf boards into place first (I used 1x12”s cut to length for the shelves) before I finished screwing in all the side runners.

I secured the shelves into place with some finishing nails, then taped off the shelves and runners to get ready for paint. I used primer and then several coats of white semi-gloss paint since it’s a little easier to wipe down and keep clean.

I just love how farmhouse and “Shaker” the exposed rails on the sides look and I wanted to play it up. Once the paint was dry I added some functional hooks to hang aprons, lunchboxes, etc on the side rails.

| Skip Hop Fox Lunchbox | Similar Style White Metal Farmhouse Basket | OXO POP Containers |

And now the project is complete! I am so happy with how it turned out and it’s wonderful to have everything in one place. I can see this project saving us money on groceries in the long run now as everything will be in one place now and we’ll be less apt to waste food.

Eventually, I would love to replace the closet door with a fun screen door and get some more glass jars and baskets for a cleaner looking pantry - but all in good time.

| Similar Clear Plastic Storage Bins | Dog Food Container (on the floor, just out of the picture) |

| Similar White Metal Craft Cart | Small Wire Baskets | Similar Clear Plastic Storage Bins |

| Flour, etc. jars were made using Cracker Jars with custom vinyl labels I made on my Cricut | Vintage Pie Tins |

Over this past winter I added a few simple add-on organizers to our pantry to maximize the space and love how functional they are. Here they are below (and please excuse the glimpses of clutter in the pantry… as it now holds extra groceries and our family board games too - because, real life):

Additional Storage for the Walls

| Similar Wire Wall Basket | Mason Jars to store Trail Mix |

Under-Shelf Storage

| Wire Under-Shelf Basket - Perfect for Storing Potatoes! |

Decal for Pantry Door

It turns out our door is an odd size and in order to get a screen door for it we would have to custom order one (at a cost of about $300+! Yikes). So instead I decided to cut a custom vinyl label to stick to the door to make it more finished. I could have designed my own but I found a design I really liked on Etsy and bought the digital design file. After purchasing the design file, I used my Cricut and 651 Permanent Vinyl to make the label and then transferred it to the door. In hindsight I probably should have made it slightly smaller, but overall I love how it came out and how budget-friendly it was since I already owned a Cricut Machine and the vinyl.

| Pantry Digitial Design File | Cricut Machine | 651 Permanent Vinyl in Matte Black |

Back of Door Organizer

Finally, we decided to add a ClosetMaid Adjustable Organizer to the back of the pantry door to fully utilize the space. It was very simple to install and I am impressed with how sturdy it is once it's assembled and screwed in. We used the lower baskets for foil, parchement paper, ziplocks, silicone bowl covers, etc. The middle baskets we designated for frequently used canned goods, smoothie mix-ins, as well as salad fixings and rice cakes. Finally on the top two baskets we put convenience foods that we rarely use since I'm so short. Note: If you have a hollow-core door, you might want to use a specialty set of anchors/screws to attach it to the door for stability, rather than just screw into the door with regular screws.

| ClosetMaid Adjustable Organizer (18 inch) | True Nature Silicone Food Covers |

Stackable Canned Goods Organizer

Another later addition to our pantry organization are these amazing stackable can racks for organizing canned goods. Before I had quite a few canned goods just sitting on the floor of the pantry and in a separate kitchen cupboard, but I never could see everything at once and often cans in the back got forgotten -- Now everything is in one spot where I can see them and I can meal plan more efficiently.

| Stackable Can Rack Organizer (I have two racks stacked here) |

OXO POP Containers with Scoops for Snacks

Another thing that's been a huge game changer is moving dry snacks into OXO POP Food Storage Containers. We love these for our snack crackers and pretzels. They keep everything fresh and it's easy to see if you're starting to run low on these staples. To keep the kids from going too wild with serving sizes we added clear OXO 1/2 Cup Scoops in each container too - making it easy to grab a serving.
I used my Brother Label Maker to make labels for the containers. These can easily be peeled off and relabeled as needed.

| OXO POP Food Storage Containers | OXO 1/2 Cup Scoops | Brother Label Maker |

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This website shares personal opinions and experiences regarding a variety of topics. Please do your own research regarding all things and use information/opinions stated here at your own discretion and risk.

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Goals for 2018

Every New Year, there's an inspiring urge to finally accomplish all that you've been meaning to do.  As someone who tends to get caught up in the everyday, I love this motivation to see the big picture and write down what I'd like to accomplish the coming year.  

First, lets look back at all the great things that 2017 brought! 

The biggest blessing of 2017 was definitely adding to our family with the birth of our second daughter at the end of the summer.  The pregnancy and new baby stage kept me pretty busy throughout the whole year, and so Birch Landing Home took a bit of a backseat for 2017.  Nevertheless, highlights for BLH this year have included being quoted in Parenting New Hampshire Magazine and adding another wholesale account to our roster.  I also got the opportunity to work with some of my favorite international brands including L.L. Bean, Nûby, and Safety 1st as well as many wonderful New England-based companies including Hills & Trails, Woodboogah, and Cobalt Sky Studio.  

Goals for 2018

I have a lot of professional and personal things I'd like to accomplish or improve for 2018 - here are some of them:  

Grow Birch Landing Home More

This past year, Birch Landing Home was put on the back burner while I focused on family.  Family always comes first, but this year I want to get back into the working groove and grow BLH more.  I have some great ideas for new products to add to the Etsy Shop and DIY projects to share on the blog.  I'd also love to do more work with both international brands and New England-based buisnesses. 
(I also have an incredibly exciting collaboration lined up for the spring that I can't wait to share with you all!)  

Get Back into Running

While I ran throughout my first pregnancy, this time around I just couldn't so I stopped running and haven't gotten back into it since.  I don't know if another Half is on the books for this year with the new baby, but I'd love to at least get back into a regular running routine and do a few fun 5Ks.  

Clean House

Going through the house and systematically purging everything in the beginning of the year is something I really look forward to.  It's so refreshing to go through everything and donate or sell whatever you haven't been using for the past year.  Now that we have two kids the amount of "stuff" has exploded and I'm looking forward to getting it under control.  

Make More Time for Family and Friends

We've been so busy with work and our own family we haven't had the chance to visit enough with family and close friends this past year.  We're way overdue to visit some great friends and you can never spend enough time with your family.  This is an important priority for us in the new year.  

Get Up Early

Getting up early before the rest of the house really helps me get a jump on my day.  This was something that had been part of my routine but has fallen by the wayside over the last few months.  There's just something so motivating about getting up before everyone else, enjoying a cup of coffee in the peace and quiet, planning out your day, and getting a jump start on your to-do list.  Days when I get up early are so much more productive and let me focus more on the kids and other important tasks the rest of the day.  

Get Outside More

I'm really looking forward to more hiking and camping trips with family and friends this year.  There have been a couple of hikes that have been on our "to-do list" forever and it's high time we finally do them!  There's nothing better than getting outside to recharge. 

Explore New England! 

One of our favorite things to do as a family is day trips and weekend trips around New England to explore all the great things this area has to offer.  Usually we do a couple trips every year and this year I'd love to do even more if we can - especially in Maine and Vermont.  I'd also like to share our knowledge and put together more New England Travel Guides for the blog.  

What are some of your goals for the New Year? 

Photo from Free Nature Stock

New Year, New Resolutions to Save Money

New Year means time for new Resolutions.  Usually they boil down to a lot of the same things, and a big one for us is always saving more where we can.  Every year everything gets more expensive - groceries, gas, clothes, healthcare, etc but our paychecks always seem to stay the same.  
I decided to compile some of my best blog posts on saving money and I hope it will help you jumpstart your savings too!  

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Saving on Groceries

Our 9 Favorite Money Saving Apps

Saving Money on Groceries - Rural Edition

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Budgeting

Creating and Maintaining a Monthly Budget

Making it Work on One Income

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Saving on Health Insurance & Medical Bills

How to Save on Health Insurance & Medical Bills

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Clean House, Make Money

5 Tips to Make the Most Money from Consigning Clothes and Household Items

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Save on Special Events

Easy Ways we Saved THOUSANDS on our Dream Wedding

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Reusable Weekly Planner - Plan your week, meals, and goals! {Free Printable}

For a while now I've been striving to get better about meal planning, so a few months ago I designed this weekly planner to keep in our kitchen and see if it helped.  After using this method for several months I'm happy to report that it has been a HUGE success and wanted to share it with all of you who may have staying organized, planning meals ahead of time, or reducing your grocery bill as goals for 2016!  

This weekly planner can either be printed and written on directly - or you can print, frame it, and simply write on the glass to keep reusing it (which is what I have done).  I love having it under glass because it means it's always on display and easy to refer to, and it saves a lot of paper and ink.  I didn't include too many photos of it it in our kitchen because it was so hard to photograph.. the glare from the glass makes a decent photograph nearly impossible.  

Pro-tip:  Write on the glass with a Sharpie to avoid smudges, then erase with a little 91% rubbing alcohol.  

To write on the glass, you can use a fine-tip dry erase marker or a Sharpie marker.  I prefer the Sharpie because it writes cleaner and won't smudge.  

"But how to erase it!" you ask?  

No problem at all:  simply put a little 91% rubbing alcohol on a paper towel and it wipes off with no problem and no residue.  

Example

Every Sunday I sit down and first fill in all the daily "to-dos" for the week.  These are things that have to happen that day, like appointments.  This gives me a sense of what the week will look like and how much time I may have to cook dinner that day, etc.  Days we won't be home means I don't have to cook (wahoo!).  Because I lay it all out ahead of time I can plan ahead for groceries... leftover potatoes from Monday can be thrown into Tuesday's chili.  The chicken I buy can be portioned out for dinner on Thursday and Friday.  Planning ahead means less waste and saving money in the long run (and you know how hard I try to save money on groceries).  

"Goals for the week" is where you put in projects and goals you can pick at over the course of the week when you get spare moments.  I feel like this list makes me more motivated (and accountable) to be productive when I have down time.  

Reusable Weekly Planner

{Download free PDF of our Reusable Weekly Planner HERE}

So that's my Reusable Weekly Planner!  It's been a huge help to keep me more organized, more motivated, and save more money on groceries.  I hope that it will be as helpful for you!  

Cheers to 2016!

Every time the New Year comes around it really gets me motivated.  I want to overhaul everything in the house, with Birch Landing Home, and my fitness goals and this year is no different.  

I've decided to take most of January to focus on our home:  it's time to do our yearly closet purge, deep clean all the carpets, and reorganize the dumping ground that our basement has become.  While I haven't read the book myself yet, I have read a lot of articles on The Life-Changing Magic of Tidying Up, and I'd like to try to use these techniques to purge more unused items from our home.  Though I can't make too many promises on this front.. I can be pretty sentimental about little things so we'll see how far I get.

I have big goals for Birch Landing Home too and I want to grow my Etsy shop and blog in many ways.  I'm planning on expanding to more New England-inspired decor in the shop including signs, handmade boxes, and painted sap buckets (don't worry, we'll still have our signature hand-etched ornaments available).  I'd also like to get our products carried at more local retailers too.  
The blog will still be a mix of DIY projects, product reviews, and lessons learned as first-time parents but there will a be a stronger underlying New England vibe to it.  I'd like to blog more about our favorite places to visit in NE as a family as well as showcase more great local products and makers (by the way, if you're a New England-based maker and want to collaborate this year please send me a message).  

And then there's fitness goals.. every year I say I want to get back into running and while I did run a lot more this year than I have in a while, I still didn't get to where I want to be.  So this year I want to make the push to finally run a half-marathon!  For those of you who aren't familiar with my running backstory, I was training for a half-marathon about six years ago when I suffered a couple stress fractures, mostly due to a structural issue with my foot (which I now wear orthotics for).  
We're hoping to expand our family again within the next year or two and so I feel this year will be my last chance to try for a half marathon again before I'm too pregnant or busy with a newborn to seriously run for awhile.  

Whew, so those are my top goals for 2016!  Wishing everyone lots of health, happiness, and success in the New Year - cheers!  

Merry Christmas from Birch Landing Home!

Hope everyone had a very Merry Christmas with family and friends!

It felt more like spring than December here in New England today, but it was still a wonderful Christmas.

I'll be taking a little break from the Etsy shop until the end of January and am hoping to get some projects finished around the house in the meantime (like my annual New Years Resolution closet purge).  I'm also hoping to expand the Etsy shop in the New Year with more New England-inspired home decor items like painted signs and handmade boxes. 

Merry Christmas and Happy New Year Everyone!