Hey, Hey It's Prime Day 2020!

Hey, hey it's PRIME DAY! Making a list of some of the deals I come across - check them out at the link below (I'll be updating the list throughout the day). Now’s a great time to get a jump start on Christmas and Holiday gifts.

{ SHOP MY PRIME DAY LIST HERE } affilate link

$10 Credit at Sailormade

| This is post is part of a Partnership and contains affiliate links |

Summer is just around the corner and you can’t go wrong with nautically-inspired jewelry to compliment any outfit. If you’re on the hunt for some, definitely check out Massachusetts-based company Sailormade. Sailormade is best known for their Brummel Bracelets but have a wide variety of jewelry, accessories, and gifts to make you feel like you’re right on the Cape. Before you shop, click my link below to get a $10 Credit applied to your order:

{ CLICK HERE FOR $10 OFF AT SAILORMADE }

- All photos used with permission from Sailormade -

---

Why My Blog Will Never Make a Lot of Money (and why I'm okay with it)

First off, no disrespect to my fellow bloggers and blogger friends. Blogging professionally is HARD and so much work - maintaining a following, meeting deadlines, constantly creating and promoting content, and so much more. So many people work tirelessly on their blogs every single day in order to grow it and provide income for their families - and I absolutely applaud that. However, there are a lot of common aspects of blogging that I am personally not okay with… and while it holds me back from making this blog lucrative, I’m more than okay with it - and here’s why…

I Don’t Overshare

Most blogs with a dedicated following tend to share everything about their daily lives - what they’re wearing that day, what they did, what they ate, what silly thing their kids did, what personal roadblock they’re encountering, etc. And I like my personal life, well - personal. I won’t be constantly on Instastories narrating my life, sharing all the details throughout my day. And I confess, some of my favorite blogs to follow do just that - I’m guilty of enjoying their stories and living their life vicariously through them. It’s interesting and fun and a great way to get an engaged following - but I could never do that myself. I personally find it too intrusive and creepy to have so many people know so much about our personal life.

I Won’t Sell Out My Kids

Promoting kid and baby items/gear is a huge market in the blogging industry. So many brands seek out bloggers with kids and growing families and hire them to help promote their products. In turn, bloggers share tons of photos of their children wearing or using the products, along with personal stories to make it more interesting. For example, a blogger may choose to take a sponsored post about a potty seat. In doing so, she may choose to share photos and stories of her kids potty training… now can you imagine being that child and having that digital footprint/history when they grow up? It would come back to haunt him in high school or if he ever ran for Congress.
Now, I do work with some select kids brands and products - however I’m particular with who and how I work with them. I only share about products and brands we honestly love or use, and I limit the photos I post of our children. Typically when I share photos of our kids on the blog they are carefully cropped or edited to help protect their anonymity - this is super important to me but definitely limits the brands that want to work with me, as most brands want tons of personable photos.

I Follow the Rules

I always do my best to follow the rules regarding sponsored content and outbound links. There are a lot of guidelines out there from the Federal Trade Commission (FTC) on how sponsored content and affiliate links need to always be disclosed and outbound sponsored/affiliate links should be formatted as “no-follow” (in order to not falsely inflate a product or brand’s Google-ranking). Unfortunately there are a lot of unscrupulous companies out there that will solicit bloggers to create posts or add back-links that completely go against these rules. I have been solicited several times (and a few times by large companies that should know far better), asking me to add “do-follow” links or mention product without disclosures in exchange for compensation. I always turn these shady offers down (and scold them for being unethical).

I Have Standards

I will ONLY accept sponsored posts from products and brands we honestly use or are interested in. I will never accept a sponsored post from something that doesn’t fit my blog, my beliefs, or me. I have turned down many sponsored posts for products that do not fit my aesthetic or would have me promote a product we do not like or would never use.

I Don’t Live in an Instagram-Worthy House

We live in a very average house with very average finishes and furniture. Our kitchen is still sporting it’s laminate green (yes, green) counter tops and linoleum floor and our living room still has the very bold (and ugly) burgundy wall-to-wall carpet that were installed when our house was originally built. Would I love to renovate and re-do these things? Absolutely. But it’s not in our budget right now and not a priority, so we’re going to continue to live with these less-than-beautiful finishes. Many bloggers completely re-renovate or re-decorate the same rooms in their home over and over in order to keep up with the latest trends and to continue to land partnerships. And as fun as that might be, it’s also very wasteful and encourages a “throw-away society” that values consumerism and disposable items over value and longevity.

I Don’t Stick to a Content Schedule

Sticking to a content schedule is something I really should be better about. I already keep a blog calendar over my desk and pencil in a few blog topics or content I want to create over the course of each month. However, I’m terrible at sticking to it… life gets busy. Lately we’ve been keeping busy with family, sports, appointments, and school. Keeping up with the kids is most important and so I try to be flexible (arguably far too flexible) with the blog. Sometimes I don’t do a blog post or Instagram post for a week… or three! That’s as good as a death sentence for engagement, which is already SO hard to achieve these days with Instagram’s increasingly difficult algorithms.

So in conclusion, if you want your blog to be lucrative - consider doing the opposite of all I do. I’ll be over here, not making much money but content in my principles ;)

Back-to-School Fashion with L.L. Bean

It’s the most wonderful time of the year (…for parents, that is)! September is right around the corner and the kids will be going back to school. Now’s the time to get your back-to-school shopping started and I’ve rounded up some of my favorite kid picks from our favorite New England-based retailer, L.L. Bean. I love how their stuff is built to last so you know that backpack (and everything else) will last for years to come. | This post contains affiliate links |

Back-to-School Fashion with L.L. Bean

Scroll right to see more ->

Easy Fast Fix for a Common Eyesore {Sneak Peek}

This post is sponsored by The Home Depot.

Drilled wellheads are a common eyesore in yards these days. Often installed in a convenient location for maintenance, but definitely not appealing. Take our wellhead for example - it's smack dab in the middle of our front lawn and sticks out like a sore thumb. Thankfully with the help of a Dekorra Rock Enclosure from the Home Depot, I was able to easily and quickly hide this eyesore in just one afternon!
You can check out the full how-to on "How to Hide a Drilled Wellhead" on The Home Depot Blog.

BEFORE

I acknowledge that The Home Depot is partnering with me to participate in the program described above (the “Program”). As a part of the Program, I am receiving compensation in the form of products and services, for the purpose of promoting The Home Depot. All expressed opinions and experiences are my own words. My post complies with the Word of Mouth Marketing Association (WOMMA) Ethics Code and applicable Federal Trade Commission guidelines.

Happy Earth Day!

Happy Earth Day!  Today we stopped by the garden center to pick up some lavender plants for our deck.  Lavender not only smells and looks beautiful but it can help as a natural bug repellent.  Win-win! 

I’ve also updated my Amazon Storefront to include a list of “Green Living” products and ideas to help you live like it’s Earth Day every day - because it is!

Shop My Favorite Finds on Amazon!

We're huge Amazon fans in this house - living out in the boonies like we do means that a lot of home and grocery shopping is done online and you can't beat Amazon for their selection and Prime shipping!  | This page contains affiliate links |

I've created a page on Amazon to showcase some of our favorite Amazon finds - everything from home, to beauty, to baby and kid items.  Items with a "speech bubble" in the corner means I've added a note about that item, just give it a click to see what I have to say about it.  

Feel free to check our Favorite Amazon Finds often since I'll be continuing to add more items as they come up.  

5 Things I Should Have Done from the Start with my Handmade Business

I've been selling my hand-etched ornaments and other small crafts locally and from my Etsy shop for a little while now, and I've learned quite a bit during this time.  In the beginning I was totally "winging it" and looking back now there are a few things that I really wished I had started right from the get-go.  | This post contains affiliate links |

DISCLAIMER: Always consult a local tax and business professional for the best advice for your situation regarding finances and how to legally set up your business.

5 Things I Should Have Done from the Start with my Handmade Business 

Keep All Receipts

In the beginning this all started out more as a hobby than anything else, and so I never kept my receipts from supplies bought, postage, etc.  I really didn't know how much I was spending vs. how much I was making or if it was really profitable.  However, you need to keep track of how much you're spending for these things - this is especially important for taxes (whomp, whomp) since you can write off a lot of your expenses, but only if you have the receipts.  You can use a receipt organizer to make it a little easier to file and organize everything for your records.  

Supply & Materials Records

Knowing how much everything costs for your business (craft supplies, packaging materials, etc) as well as how much you use is important for planning ahead and having enough materials on-hand.  In the beginning you can expect a learning curve where you'll run out of padded envelopes or ribbon from time-to-time.  But figuring out your demand and flow of goods and materials can help make sure you always have enough supplies on-hand without having too much surplus (also not good).  

Separate Bank Account

Keeping a separate bank account really helps keep track of expenses as well as makes sure you're only spending what you're making and not more.  Consider opening a new checking/debit account (and possibly a credit card) and use those methods of payment for all business related expenses - buying supplies at the store, shipping items, etc.  When Etsy payments are deposited, or checks from wholesale orders, they should go into this checking account.  By only using the money you're making to spend on expenses you won't go into debt.  Also make sure to set some money aside to pay yearly or quarterly taxes if applicable (your accountant can help you figure that out).  

Better Overall Financial Record Keeping

Keeping track of expenses vs. income can be hard and it's easy to forget infrequent or small expenses that can really add up (yearly website hosting, Etsy listing fees, advertising, items sent to bloggers for collabs, etc).  You'll definitely want to create or purchase a spreadsheet template to keep close tabs on all of these expenses.  

Rather than try to make one myself, several months ago I purchased the Etsy Seller Spreadsheet from Paper + Spark and was really impressed! Janet from Paper + Spark is a Certified Public Accountant, so she really knows her stuff. The Etsy spreadsheet template can input all the data (sales, Etsy selling fees, listing fees, etc) right from Etsy and populates them into the spreadsheet for you so you don't miss anything. There are also sections you can customize so you can put in expenses from website hosting, office supplies, etc or income from local craft shows or wholesale accounts. It can be hard to realize how much Etsy's cut is (they charge a listing fee, a transaction fee, and a percentage of the sale), so seeing just how much their take actually is has helped me adjust my pricing better. Recording all these details was so important to finally see what my bottom line actually is - I really wish I had kept better track of everything right from the beginning!

I had purchased Paper + Spark's original spreadsheet, but Janet's since come out with more detailed spreadsheets as well as “bundles” that include documents to help you with inventory, pricing, and selling on other platforms (Shopify, Square, etc) so you can decide what spreadsheet and package is best for you and your business. And the best part? Paper + Spark’s customer service is AMAZING! Janet will continue to make available the latest version of your purchases each year. That way if Etsy or another platform tweaks anything, you’ll know that your current spreadsheet will be up to date and working properly.

Social Media + Collaborations

Never underestimate the power of social media!  Social Media is the place to see and be seen - make sure you're always posting, commenting, and connecting with other handmade buisnesses, gift shops, bigger brands, and bloggers.  Always use hashtags on Instagram, but hide them in your first comment so they don't clutter up your caption.  In particular, Instagram is a great place to get exposure - in fact my photos have been reposted by brands like Nuby, Kohl's, and Yankee Magazine and one was even featured in print in Martha Stewart Living Magazine!  I was also contacted by Food Network Magazine to be a contributor for one of their articles.

Another great way to gain exposure and a following is to reach out to bloggers for collaborations (collabs).  Usually this entails you sending your product to them, free of charge, and they will style and feature your item on their blog and across their social media accounts.  You could also team up with them to host a giveaway.  Some larger bloggers may also charge you a fee to collab with them, but many bloggers will feature for free if your product fits their aesthetic.  This is a great way to get your name and your products out there and increase your following.  And don't write-off the power of smaller bloggers either - sometimes the smaller bloggers (aka, micro influencers) have the most active and devoted followings.  

DISCLAIMER: Always consult a local tax and business professional for the best advice for your situation regarding finances and how to legally set up your business.

---

Looking for FREE Etsy listings to get started?  

If you're thinking of opening a brand new Etsy shop, please feel free to use my referral link HERE - and we'll both earn some free listings on Etsy :)

---

- I purchased Paper + Spark's products myself and was so impressed that I chose to become an affiliate.  All my opinions are my own and I honestly love her product.  As an affiliate, if you purchase anything from her site using my links I may receive a small commission at no additional cost to you -

---